About Us

Company Overview

SP GROUP: Engineering Excellence, Global Trust. Founded in 1996, SP Group is a comprehensive supply chain management service group built on the principles of Gratitude, Integrity, Quality, and Value. With over 28 years of experience, our mission is to provide a "one-stop solution" that enhances the customer experience, establishing a brand synonymous with reliability across multiple industries. Our diverse business portfolio includes electrical equipment, steel products, machinery,sport goods and more, allowing us to understand the complex needs of global partners. After decades of development, we have built long-term relationships with over 1,000 corporate clients in more than 100 countries. HINAR：Hunan Hinar Electrical Co., Ltd is a core member of SP Group and the group’s center of electrical innovation. As a national high-tech enterprise and a state-level "Little Giant" firm, HINAR has 18 years of professional experience in cable management and power transmission solutions for heavy industry. It inherits a rich technical heritage and boasts strong independent R&D capabilities—our Provincial Enterprise Technology Center, staffed by 28 dedicated R&D engineers, has developed 5 invention patents and 30 utility model patents. Our products are designed and manufactured to benchmark against leading European brands Cavotec and Conductix-Wampfler, with a focus on developing cutting-edge, import-substitute solutions for the world’s most demanding industrial environments. Our flagship product is Shore Power Cable Reels, with significant R&D investment in recent years. Our shore power solutions have obtained authoritative certifications including CCS, TÜV, DNV, and Lloyd’s Register, which are widely recognized and applied in global ports and shipyards. Notably, HINAR is the first company in China and the second in the world to obtain the prestigious EU ATEX certification for our flameproof high-voltage cable reels, enabling our products to replace imports and be exported back to the EU. Our main product lines include: Motor Driven Cable Reels: Hysteresis Cable Reels, Inverter Controlled Cable Reels, Torque Motor Cable Reels, Hydraulic Coupling Cable Reels, Hydro-viscous Drive Cable Reels, Switched Reluctance Cable Reels Spring Driven Cable Reels Spring Driven Hose Reels Industrial Slip Rings & Collectors: Industrial Slip Rings, Center Collectors, Fiber Optic Slip Rings Industrial Connectors: Medium & High Voltage Cable Connectors, Fluid Rotary Unions Hunan Joywayne Import & Export Co., Ltd. serves as the unified official export portal for SP Group’s self-operated international business. We are committed to providing safe, reliable and high-performance industrial solutions for ports, shipyards, steel mills, mining, cranes and automation equipment worldwide. 18 Years of Industry Experience Strong Independent R&D Capabilities Certified by CCS, TÜV, DNV and Lloyd’s Register A Core Member of SP Group Unified Export Portal: Hunan Joywayne Import & Export Co., Ltd. Bench marking European Top Brands (Cavotec & Conductix-Wampfler)